About this Talk
As writers, we all know how to create someone else’s story. But how do we tell our own?
While marketing helps writers reach their readers, branding is essential for forging that deeper connection that will help sell books over and over again. Join Florianne Humphrey in this interactive workshop as she shows you how build your author brand story, from the visual - logo, imagery, and design - to the conceptual - values, positioning, and personality.